COLD CALL LETTERS CAN BE PROFITABLE
Real estate investors often complain that their wealth-building plans are seriously hampered because too few properties are available in the areas where they invest. You can’t buy real estate and build much wealth if nobody will sell you a property, right? Obviously, it takes both buyers and sellers to complete transactions! So, the big question is - -Where do you find real estate sellers when it seems like nothing is for sale? Cold calling is a technique where you contact property owners who own the kind of properties you’d like to acquire and try to persuade them to sell.
One of the first questions I’m always asked is — Why in the world would anyone consider selling their property to me merely because I contacted them and asked? There are more reasons than you might imagine, but first, let me confess to you — I did not invent cold calling. Real estate agents have been doing it for years and with enough success to keep doing it. The problem that many real estate agents have with cold calling is, it’s too much work! It’s much easier when sellers walk through their doors and hand them a listing. A big percentage of agents are willing to wait.
COLD CALLING IS A PROVEN TECHNIQUE
Naturally there’s a big difference between investors who operate properties for profits and: real estate’ agents who sell them for commissions. Cold calling can be different too! For example — Agents will sit at the telephone for hours calling long lists of owners. Obviously, that’s got to be very boring! The way Fred, my agent, and I do it is different To begin with, we write letters to property owners rather than make telephone calls! We also do some research before we (make any contact with property owners. This allows us to customize our (cold calls (letters) to fit the property and address any special circumstances pertaining to the owner.
Not every rental property” in my town is a candidate for my “cold call” letters. To start with, my specialty is the fixer real estate! I make money by acquiring properties I can “fix up”. My strategy is to quickly increase the value. Average looking properties without any visible signs of being rundown or neglect does not fit my profit plan, therefore, those properties are automatically eliminated from my cold calling list.
When I’m out driving around, I always keep an eye out for interesting properties I would like to own — Assuming I could buy them for a reasonable price and terms.
I keep a little notebook in my car to write down addresses, number of units and the condition. Also, I jot down my own estimate of their current value — And, the amount I would likely pay. You’ll find it very helpful if will draw a little sketch of the lot and get a measurement from the nearest street intersection (cross street) to the lot. A sketch will help you locate the property on the county assessor’s map when you visit the courthouse. Assessor maps don’t have street addresses, so the measurement will help you find the right location on a scaled map.
INFORMATION HUNTING IS VALUABLE AND FREE
All this information can be found at your local county courthouse or a title company if you happen to know someone who will help you. Assuming you don’t know who owns the ‘property, first take a look at the key location map. It will direct you to the proper assessor plat map where you’ll find the parcel you’re looking for. Once you locate the parcel number, you can then go to the name index and find out who the owner is! Both the courthouse and title company will assist you with this chore.
My research consists primarily of finding out who owns the property and where they live. It’s generally where the tax bills are mailed. I want to know how many mortgages or trust deeds are secured by the property and what their original amounts were. Also, the tax bill win show me the value for tax purposes. I like to know if my own estimate of value is somewhere in line with the county appraiser. I always try to estimate how much mortgage debt is still owed because I’m looking for properties with a lot of equity. You can’t negotiate a good discount if the owner has little equity to give. Also, I’m always looking for the opportunity to create a long-term seller carry back mortgage if I should purchase the property. Obviously, that sets the stage for buying back the mortgage at a nice discount sometime in the future.
FINDING PROFITABLE DEALS IS THE GOAL
The first thing to do is — Don’t panic! Good properties are always available, but it takes a little creative effort to dig ‘em out! Finding the right properties, meaning the kind that will produce monthly cash flow and long-term profits, is one of the most important skills you must develop to enjoy any success in this business. Remember, if this was too easy, everybody would be doing it and they’d all be rich! Finding properties that will earn reasonable profits is one of the biggest challenges for every investor regardless of how many might be for sale in his buying area. This technique can prove very profitable for agents and investors alike – ask Fred, he’ll tell you!







