Every time I start talking about making profits at my seminars - someone always reminds me that all one needs to do is buy properties wholesale and sell them at retail! You can’t help but admire the genius behind such advice, but I often wonder — Doesn’t the asker realize that’s what we’re all trying to do!
The big problem is — Buying low and selling high is not all that easy to do. In fact, it takes some real sound profit engineering to develop a money-making strategy. A good plan must have several common ingredients, such as PROPER TIMING, EQUITY CREATION, GOOD FINANCING and a REASONABLE METHOD TO EXTRACT THE PROFITS. None of these can be left to chance if you intend to make any serious money investing in real estate.
Every once in awhile-even dummies make money in real estate! But take my advice don’t give up your day job thinking it happens to often, because it don’t! A far more realistic approach is to learn exactly how and why real estate profits are made to begin with. If you will do this, you’ll, be in a position to make money in good times and bad tines alike. Also, you won’t need to depend on inflation to make your profit. Inflation earnings should be a bonus for investing wisely.
NO CASH DOWN OFTEN TRANSLATES TO NO PROFITS
Many neophyte investors have made the mistake of buying marked-up houses for no money down. They automatically assumed they could earn a profit because no cash was invested! With high mortgage payments and short-term balloon notes, their dreams of becoming rich tycoons quickly turned to nightmares instead. The “free lunch strategy” may work well for selling slick-covered books on cable TV, but in the real
world — You won’t buy much value for nothing!
The important thing to remember is you can purchase properties with dollars or pay with your personal skills - But you must always pay! When you are negotiating to buy a property, stop and think about the deal as if you were the seller. Would you sell your real estate for nothing down if you thought someone would pay a normal down payment? I don’t think I need to ask what your answer is — And, neither would I. In most cases, acquiring properties for no money down means you’re paying too much to start with! That’s the wrong way to make profits in this business.
BUYING HOUSES FOR CASH IMPOSSIBLE FOR MOST INVESTORS
Buying for cash is one way you can get big discounts, especially in a buyer’s market. With good knowledge about your buying area, it’s not too difficult to purchase $100,000 houses for $80-85,000 cash! Every time you do it, you’ll make $15-20,000 at closing! Five or six deals a year will earn you $100,000 profits — Plus $4,000 worth of monthly income! With cash flow and tax savings, you’ll likely earn 15-20% annually. And,
with appreciation, it’s even higher! It’s a good sound plan. It’s safe and offers excellent earnings to investors who have the cash.
If you’re not quite ready to pay cash just yet, then it’s absolutely necessary that you learn an alternate strategy for profit making. I call mine “The Poor Investor’s Plan For Profits”. It utilizes each one of the ingredients I mentioned earlier. It’s also a bit more complicated than buying for cash. But, if you do it right, you’ll end up just as wealthy as the investors who had money to start!
RENTAL HOUSES PAY THE GROCERY BILLS
Before I discuss the common ingredients, let me just say that one of the biggest reasons I’ve kept my flock of rental houses over the years is because they provide me a guaranteed income! Having a reliable income allows me time to market my properties without being under the gun. There’s a tremendous disadvantage having to sell when you need the money to live on.
Waiting for Mr. Right can often be worth 20 to 40% more when you’re negotiating with a full stomach! Therefore, it’s always my standing advice — Buy a few good rental properties to start with. Get a monthly income established so you never look hungry when you’re selling. Buyers can always smell a starving seller a mile away.
EQUITY CREATION
When you purchase average properties in average condition, you can expect to pay average price and terms. Equity creation or build-up is somewhat difficult when all things are average. Equity build-up comes from two sources. The first is very insignificant. It’s the principal portion of each mortgage payment, which adds to equity in the property with each monthly payment.
The second kind is what I do. It’s called ADDING VALUE. It comes from fixing up a property or straightening out people problems by initiating better management. This kind of equity is forced equity. The owner makes it happen.
One of the best ways to create equity is to improve the financial performance (raising rents) of a property! For example: If I’m able to fix up a rundown property and increase rents from $20,000 annually to $30,000, that’s FORCED EQUITY CREATION. If the property is worth 8 times the gross rents, I’ve increased the value from $160,000 to $240,000. That’s an $80,000 equity addition. It has nothing to do with normal appreciation. It was forced to increase by my fix-up work. If the building appreciates 05% next year, that will add $12,000 equity to the $80,000 I’ve created.
Almost anyone with reasonable amount of knowledge can buy decent “middle class” tract houses for a little bit less than what they appraise for! The biggest problem is buying them cheap enough so that you’ll be able to sell or rent them for a profit. If you pay 10% less than the asking price for a $85,000 house and you can only rent the place for $100 more than the mortgage payment, you’ll quickly run out of down payments — And, your investment plan will soon be stuck in the mud!
Selling for a profit anytime soon is not very likely because you’re basically playing the inflation game! About the only way you could extract any profits is to wait until the property goes up in value — Or, keep making payments till the mortgage is paid down! Either way, it’s not a very exciting plan, even if the house is a good sound investment. It’s something like kissing your sister. It’s okay, but it’s difficult to stay interested very long.
GOOD FINANCING
Unless you’re a cash buyer - good financing is absolutely essential to earning big profits. If you can’t offer decent financing when you decide to sell - you’ll end up making concessions to the buyer, which will greatly reduce your potential profits.
What I do and recommend for you is to mentally sell your property at the same time you are negotiating to buy it! In other words, think ahead to when and how you plan to market the property someday. Specifically the kind of financing you’ll be able to offer to your buyer in the future.
If you agree to mortgages that can’t be assumed (due-on-sale clauses), you’ll restrict any future sales to a buyer who must qualify for new financing! If you agree to short-term notes or mortgages, most buyers will balk at assuming them. High mortgage payment are also restrictive because buyers are concerned about cash flow.
The best kind of financing you can have when it comes to making a future sale is a long-term (20-30 years) seller carry back mortgage without a due-on-sale provision. Also, payments that are 50% or less of the current rental income along with a modest interest rate. This type of mortgage can easily be wrapped (wrap-around) by a new all-inclusive mortgage allowing the seller to earn extra profits on the interest spread and, also avoid big income taxes from the sale by using installment reporting.
A METHOD FOR EXTRACTING THE PROFITS
Many investors buy houses without the slightest idea about how they’ll make a profit! Others buy real estate and more or less figure that when it’s time to sell, profits will somehow; automatically be there for them. Investing in this fashion is an easy way to fail. Its too much speculation or guessing rather than investing.
When you have limited funds, like 95% of all my subscribers - you must make a thorough analysis or projection of future profits before you close escrow on every purchase! You need to understand exactly how each investment will pay you back for owning it. One method is to explain it thoroughly to an un-sympathetic spouse who would rather use the down payment for a trip to Disneyland. If you can pass this test, chances are you’ve already given considerable thought to the deal — Which is exactly my point here!
My method is a very simple one, which has served me well for a good many years. My tools consist of a yellow legal pad and a couple of pencils! I sketch out, sort of a credit-debit schematic or cash flow chart showing all the dollars I expect to spend in each year of my ownership. I also estimate my income or profits for every year. These income figures represent all the monies I expect the property to pay me for my period of ownership!
Lastly, I estimate my future selling price and develop a realistic plan for making the sale. By going through this exercise, I’m forced to take a hard look at the various factors that contribute to a profitable investment — And of course, that’s the main purpose of the exercise! Take it from me, if you can’t show someone on paper how you intend to make your profits - chances are - you won’t!
Tags: The Joy of Cash Flow Investing by FixerJay
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